Honor. Advocate. Remember

A butterfly with rainbow-colored wings on a grayscale flower with text 'Every butterfly tells a story'.

The Cherished Mom Butterfly Release is a meaningful way to honor mothers lost to maternal suicide while creating space for remembrance, connection, and advocacy.

Each butterfly represents a life, a story, and a reminder that maternal suicide is preventable.

Butterfly releases are encouraged throughout the year — held privately or publicly, in places that feel meaningful to you.

Each September, releases take on additional meaning as part of the IsMOMok? Maternal Suicide Awareness and Prevention Campaign.

They help:

  • Raise visibility around maternal suicide

  • Encourage communities to ask the question “Is Mom OK?”

  • Honor mothers lost too soon

  • Remember the children that have been lost to

    maternal mental health tragedies

  • Create moments of collective awareness and advocacy

Logo featuring a butterfly with black and turquoise wings and the text "Clearwater Butterfly.com".
Three people outdoors—an older woman blowing a butterfly on her hand, a young boy watching intently, and a woman holding the boy. Background of trees and greenery.
A young boy with red hair and freckles standing outdoors on grass, pointing at a small insect on his finger.
Two women standing outdoors looking at a smartphone together, with a pavilion in the background.
A woman with long brown hair holding a butterfly on her hand while speaking into a microphone outdoors in a garden with greenery.
A young man in a dark T-shirt gesturing with his hand outdoors on a sunny day, with an older woman with glasses nearby.

If you are interested in hosting or sponsoring a Butterfly Release —
we would love to connect with you.

Lamar Outdoor Advertising logo with green background and white text
A logo with two butterfly images, one black and one teal, above the text 'Clearwater Butterfly.com' in teal and black font.