Hosting a Butterlfy Release

When:

• During Maternal Suicide Awareness Month (September)

• National Suicide Prevention Week Sept. 7th-13th

• Suicide Awareness Day September 10th

• Or any time of year as part of your own remembrance event

Where:

• Public park or garden

• Community center

• Backyard gathering

• Hospital or birth center grounds

• Local memorial site

How to Plan:

1. Choose your date and location.

2. Notify Cherished Mom so butterflies can be arranged.

3. Invite family, friends, and your community.

4. Promote the event with awareness-focused messaging.

5. Create a simple remembrance ceremony (see sample below).

6. Consider adding donation, education, or advocacy opportunities.

Sample Ceremony Outline

• Welcome & Opening Remarks – Share the purpose and who you’re honoring.

• Moment of Silence – Allow space for reflection or prayer.

• Reading or Reflection – A quote, poem, or survivor story.

• Butterfly Release – Release individually or together.

• Call to Action – Invite attendees to learn more about maternal mental health and ask loved ones, “Is MOM ok?”

In our Hosting Google Drive you will find the following…

• Sample Press Release

• Social Media Posts

• Signage

• Fact Sheets

• Educational Handouts

You can order t-shirts and other awareness items from our merchandise shop.

🦋 You’re invited to join us for a Butterfly Release in Memory of Mothers 🦋

Together, we’ll honor mothers lost to maternal suicide, raise awareness for maternal mental health, and spark conversations that save lives.

📅 Date: [Insert Date]

🕒 Time: [Insert Time]

📍 Location: [Insert Location]

✨ Everyone welcome — family, friends, press, and community members.

#MaternalMentalHealth #MaternalSuicideAwareness #IsMOMok #EndMaternalSuicide #MomsMatter #CherishedMom

🦋 You’re invited to join us for a Cherished Mom Butterfly Release in Memory of Mothers we have lost to maternal suicide.

🦋 The Butterfly Memorial Release honors mothers lost to maternal mental health conditions while raising critical awareness to prevent future tragedies. Each butterfly represents a life, a story, and a call to action — and is released as a symbol of remembrance, hope, and healing.

Together, we’ll honor mothers lost to maternal suicide, raise awareness for maternal mental health, and spark conversations that save lives.

📅 Date: [Insert Date]

🕒 Time: [Insert Time]

📍 Location: [Insert Location]

✨ Everyone welcome — family, friends, press, and community members.